Market feasibility and demand for public transportation in Pedro Carbo county

Resumen

The socio-economic development of a country is public transport, since this reduces the time and distance between one place and another, allowing the mobility of its inhabitants to be easier. In the province of Guayas, in the case of more populated cantons, there are several transportation alternatives such as bus services, taxis, home calls and light cargo or mototaxi services. The Municipality of the Pedro Carbo canton, through a municipal ordinance, declares that, creating friendly initiatives with the environment, it resolves the creation of 6 mototaxi cooperatives, and through requests from the inhabitants, the acceptance of annexing one more cooperative for the community is given. It is proposed to carry out a study that shows the feasibility of the market and demand for public transport in the canton, with the aim of launching a new motorcycle taxi public transport service. Deductive, inductive and statistical methods were used. The population was the 22,000 inhabitants of the urban population of the Pedro Carbo canton, selecting the population between 15 and 65 years of average age, who are the ones who would opt for the motorcycle taxi transport service. for a total of 15,205 inhabitants. A population sample was calculated, resulting in a total of 375 study objects. It is considered that it is a viable project that would help the development of other activities, recognizing the desire of the people to have a new means of demand in the city, due to an acceptance of 58% of the inhabitants according to the applied survey, promoting the offer and the demand according to the benefits that a motorcycle taxi would offer in the canton, taking into account that the target audience is people between the ages of 25 and 35.