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996
RECIMAUC VOL. 7 Nº 2 (2023)
sonal capacitado, tecnología o maquinaria lo
que en consecuencia genera una empresa
inestable que va acumulando problemas
que pueden determinar en la quiebra del ne-
gocio según Soledispa Gomez (2016).
Como lo afirman Asillo (2015), la raíz de los
problemas estructurales del sistema empre-
sarial radica en la calidad de las relacio-
nes laborales, técnicas y económicas, que
materializan la organización de la empresa
en la interacción de los recursos humanos,
materiales, informativos y financieros. re-
cursos, porque cualquier cambio en uno de
ellos como sistema afecta a todo el sistema.
En el contexto ecuatoriano, los centros de
acopio agrícola son parte del intermediario
y participan en las actividades post cose-
cha dirigidas a “trabajos que preparan la
cosecha para la venta en el mercado princi-
pal: limpieza, corte, clasificación, desinfec-
ción, pos cosecha”. cosecha, procesamien-
to, empaque del cultivo, encerado de frutas
así lo menciona Casco, Garrido y Moran,
(2017) en el Ministerio de Agricultura y Ga-
nadería del Ecuador, en el año 2019 existían
noventa y dos centros de acopio, ubicados
en las provincias de Los Ríos, Manabí, Gua-
yas, Loja, Morona Santiago, Orellana, El
Oro, Chimborazo, Cañar, Bolívar, Cotopaxi
y Carchi. Entre estas provincias, Los Ríos y
Manabí se caracterizan por una cuantiosa
producción de maíz a nivel nacional, Apro-
ximadamente en Manabí existen 35 centros
de acopio y en Chone existen 3 de los cua-
les solo dos están operando.
Un error común tanto en emprendimientos
como en empresas establecidas es la ca-
rencia de innovación en sus procesos ad-
ministrativos y operativos, algo que se ha
vuelto esencial en el panorama actual para
mantenerse competitivo en el mercado. La
innovación debe centrarse principalmente
en mejorar los procesos internos y operati-
vos, así como en la atención al cliente. Esto
implica no solo incorporar tecnología avan-
zada en la infraestructura y recursos, sino
también garantizar una gestión eficiente de
los recursos humanos. Es esencial abordar
las quejas sobre la atención al cliente me-
diante un enfoque innovador que asegure
una experiencia satisfactoria para los clien-
tes y, al mismo tiempo, optimice la adminis-
tración de los recursos disponibles.
Además, otro problema recurrente es la fal-
ta de adaptación de muchas empresas a
los métodos de comercialización actuales,
especialmente en lo que respeta a las he-
rramientas tecnológicas disponibles para
los emprendedores. Un ejemplo destacado
son las redes sociales, que desempeñan un
papel fundamental en la promoción y difu-
sión de productos. La utilización efectiva de
estas herramientas puede no solo dar a co-
nocer los productos de manera más eficaz,
sino también optimizar los recursos.
Las principales causas de problemas en un
centro de copia suelen ser la demora en el
proceso de recepción de productos, la falta
de tecnología de vanguardia para brindar
un servicio eficiente y la insatisfacción del
cliente con la gestión administrativa debi-
do a la falta de un servicio personalizado.
Esta falta de atención personalizada puede
generar incomodidades y afectar negativa-
mente la relación con los clientes.
El centro de acopio, una institución familiar
con más de 10 años de historia y un refe-
rente en la ciudad de Chone, en el sitio Bar-
quero calles s/n. Su función principal es el
almacenamiento de productos como maíz,
trigo, arroz y otros artículos. Sin embargo,
uno de los factores más destacados que
afectan negativamente su reputación es la
prestación de un servicio deficiente, ca-
racterizada por una atención al cliente de
baja calidad y la falta de recomendaciones
positivas para recibir productos. Esto ha re-
sultado en una desventaja en sus operacio-
nes comerciales debido a la ineficacia de
su gestión administrativa, lo que a su vez
impacta en su desempeño económico.
Para comprender a fondo las causas y efec-
tos de la presencia de emprendimientos o
negocios informales en la zona, es impera-
SOLIS BARRETO, Y. L., ZARUMA PINCAY, M. E., CENTENO MOREIRA, J. A., & MUÑOZ ALCÍVAR, R. A.